The Most Loved Ice Cream of Mangalorean Families Since 1975

About Us

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The saga of Ideal Ice Cream began in the early seventies with the establishment of the mesmeric Ideal Ice Cream Parlour right in the heart of the city by visionary and entrepreneur, S. Prabhakar Kamath. Thereafter, it was his son S. Mukund Kamath, who at the tender age of 20 took up the reins. Ever since then Mukund has taken the brand to a new level, expanding the business, experimenting and exploring new territories.

The Ice Cream that first revolutionized the Ice Cream scenario in Mangaluru in 1975 continues to do so until today. The emerging new face of our packaging with its ever vibrant colours and corporate feel reiterates our efforts to not only match up to our customer’s expectation, but exceed it. With a wide assortment of delicious Ice Creams in almost 40+ flavours, we have achieved market leadership status in the category of Flavoured Ice Creams in India.

Customer feedback is of utmost importance to us. In fact it has helped us grow exponentially and to consistently deliver the signature taste of Ideal Ice Cream that you have come to associate with and expect from us. Write in to us to help us grow further.

Infrastructure

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State-of-the-art machinery coupled with advanced technical know-how and a flawless recipe sets the pace for Ideal’s flavour. The enviable infrastructure has helped establish ourselves among the most acknowledged Flavoured Ice Cream Manufacturers in India and put us on the map globally.

Ideal Ice Cream has an impressive network of over 1,500+ retailers in its operational area. The entire premium range of Ice Cream products, from cones, cups and candies to sundaes are manufactured in this plant under strict quality control and standard hygienic conditions. An uninterrupted and controlled freezing facility ensures that we flawlessly cope with the processing and manufacturing process. This is supplemented by a compatible packing capacity that supports the production process.

The humble beginning as regional player confined to the precincts of Mangaluru, has seen metamorphic expansion to other cities of Karnataka and is currently poised for prolific pan-India growth.

Management

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A Science Graduate, Mukund Kamath went on to specialize in the culinary arts at the Central Food Technology & Research Institute (CFTRI) in Mysuru, which stood him in good stead when he made the leap into the area of snacks and food production. The training which he underwent at National Dairy Research Institute, Bengaluru motivated him to innovate in the core area of the family business, that of Ice Cream manufacturing.

He was instrumental in setting up a state-of-the-art Ice Cream manufacturing unit in 2003 and successfully expanded markets in coastal Karnataka, Goa and Kerala. “Pabba’s”, yet another jewel in Mangaluru’s Ice Cream scenario and the most visited Ice Cream parlour of coastal Karnataka, which serves a range of Ice Cream sundaes made using fresh ingredients, was also his creation in 1996. The landmark “Ideal Café” in the city is his brainchild, which he initiated in 2011.

He has also been felicitated as a young entrepreneur by several institutions of repute such as The Campco Ltd. and The Karnataka Pradesh Hotels Association. On the personal front, Mukund is a trained Hindustani classical musician and a sportsman as well.

His well-rounded personality lends him the impetus to foresee trends and steer the business towards new accomplishment and growth. Today Mukund aims at making Ideal Ice Cream a national brand. Without doubt, his penchant for quality consciousness, his dynamism and perseverance will help him transform his dreams into reality and take the brand from strength to strength.

Accolades and Recognition

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The Ice Cream that tops the ranks amongst ice-cream connoisseurs in the city and beyond, is also the proud winner of several awards on the national scenario.

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  • In the 2016, At The Great Indian Ice Cream Contest, held at Gurgaon, Delhi, Ideal Ice Cream won Best in Class Award for its Swiss Chocolate Ice Cream, a Gold Award for Creamy Vanilla Ice Cream, another Gold for Chocolate Ice Cream, and the Bronze in the Most Innovative Ice Cream category for its Choco Chilli Ice Cream.
  • In the 2013 Contest, Ideal Ice Cream was one of the top contenders, winning 2 Gold Awards, 2 Silver Awards and Best in Class for Vanilla Ice Cream.
  • In the 2010 Contest, Ideal Ice Cream won 3 Awards (2 Silver and 1 Bronze).
  • In the 2009 Contest, Ideal Ice Cream won 3 Awards (2 Silver and 1 Bronze).
  • In the 2008 Contest, Ideal Ice Cream won 4 Awards (2 Silver and 2 Bronze).

Today Mukund aims at making Ideal Ice Cream a national brand. No doubt, he will realize his dream, through his penchant for quality consciousness and unstinting efforts.

S. Prabhakar Kamath

S. Prabhakar Kamath

Founder

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S. Prabhakar Kamath, the founder of Ideal Ice Cream started out in business dealing in general items. Seasonal fluctuations in the business got him thinking on a more secure line of business that would be in demand throughout the year. So, he decided to start an Ice Cream parlour in spite of there being fierce competition in the segment.

Setting out to make the best Ice Cream possible, he taught himself the art of Ice Cream making and conducted experiments at home, testing his creations on enthusiastic neighbours. Three months later he launched Ideal’s Parlour on Market Road in Mangaluru on May 1, 1975 with 14 flavours. The rest is history.

In two short years the Ice Cream that he manufactured so tantalized the taste buds of Mangaloreans that people were willing to wait in queue just to get a chance to savour the Ice Cream. With the growing demand, expansion was inevitable. Today Ideal’s has five parlours in Mangaluru city, one of which is the largest Ice Cream parlour in the country.

Ideal Ice Cream is also available through 1,500+ dealers. Its retail network also stretches across coastal Karnataka, Kerala and Goa. Since the beginning, innovation has been a mainstay of Ideal Ice Cream and the famous Ice Cream concoction ‘Gadbad’ bears testimony to this.

Ask anyone what Ideal Ice Cream is most famous for and you will get the answer ‘Gadbad’. So popular is this Ice Cream dessert that it has now become a generic name and imitations of this can be found in almost any Ice Cream parlour in coastal Karnataka.

In recent time Ideal Ice Cream has diversified its product portfolio to include a number of retails products. These include Ice Candies, Chocobars, Ice Lollies, Choconutz, Ice Cream Cones, Ice Cream Sundaes and cups in a variety of flavours. To this day, Ideal Ice Cream remains committed to developing exceptional new super premium Ice Cream experiences, releasing new flavours every year.

Mukund Kamath

Mukund Kamath

Proprietor

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Mr. Kamath’s passion for quality has elevated his Ice Cream brand to an iconic status in coastal Karnataka. A ‘must visit’ place for anyone visiting Mangaluru. Ideal Ice Cream’s unique recipes now extend to 40+ flavours and from them Ideal creates about 175 combinations – each with a distinctive and indulgent taste that makes it a truly outstanding experience. What’s significant about Ideal Ice Cream is that it is 100% vegetarian. No egg is used. Just pure fresh milk, cream and a secret formula that remains within the family.

Joined by his son Mukund Kamath, the Ideal brand has grown in leaps and bounds. Mukund has trained at the Central Food Technology & Research Institute in Mysuru and also the National Dairy Research Institute of Bangalore. Together they sample every single batch of Ice Cream that comes out of their factory. Every industry needs the youthful zest, energy and innovative genius of a gen next entrepreneur to help it take a leap forward. S. Mukund Kamath has infused ingenuity and a contemporary feel into the Ice Cream industry of the coastal city of Mangaluru.

Mukund inherited a thriving Ice Cream business from his father S. Prabhakar Kamath, who started the now well-known Ideal Ice Cream Parlour in the city in the seventies. It is to Mukund’s credit that he expanded the business and charted it into new territories. A Science Graduate from Canara College, Mangaluru, Mukund went on to specialize in the culinary arts at the Central Food Technology & Research Institute (CFTRI) in Mysuru, which stood him in good stead when he made the leap into the area of snacks and food production.

The training which he underwent at National Dairy Research Institute, Bengaluru empowered him to innovate in the core area of the family business, that of Ice Cream manufacturing. Mukund took up the reigns of the business at the tender age of 20. He was instrumental in starting a state-of-the-art Ice Cream manufacturing unit in 2003 and successfully expanded markets in coastal Karnataka, Goa and Kerala. Pabba’s, the most visited artisanal Ice Cream parlour of coastal Karnataka, which serves a range of Ice Cream sundaes made using fresh ingredients, is Mangaluru’s jewel.

Mukund can rightfully take pride in opening an enterprise such as Pabba’s in 1996. The famed ‘Ideal Café’ of the city is his brainchild, which he initiated in 2011. Perhaps his well-rounded personality provides him the impetus to foresee trends and steer the business towards accomplishment and growth. Mukund is a trained Hindustani classical musician and a sportsman as well. It is no wonder that he has been felicitated on being a young entrepreneur by several institutions of repute such as The Campco Ltd. and The Karnataka Pradesh Hotels Association.

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